Big data refers to the amount of data a typical organization
now processes to solve business problems.
This rapidly developing area is reshaping approaches to business
education as has recently been discussed in Business Education Journals such as
BizEd (November/December 2012). For
example, in their lead article “Where Technology meets Business” it was
observed that:
“… in today’s world,
where everyone can buy databases, technology alone isn’t a competitive
advantage. The advantage rests in how an
organization uses it. …. Tomorrow’s CEOs won’t need to connect wires and
switches---but they will need to
connect the dots…”
The Interactive Financial Statement Analysis (IFSA) is
designed to meet these demands. First, it
provides immediate access to big data.
This data includes the interactive financial reports now required by the
SEC from publicly listed corporations. Second,
IFSA combines big data with technology to provide the conceptual framework
necessary for connecting the dots. This conceptual
framework steps you through a structured and visual approach to understanding a
company from the financial data it generates.
These steps include:
·
Analyzing financial reports including the business
model and strategy
·
Common Size Analysis (horizontal and vertical
analysis)
·
Analyzing Profitability
·
Analyzing Operations
·
Analyzing Risk
·
Analyzing Reporting Quality
·
Analyzing price ratios to connect the dots
between fundamentals and returns
Today’s business environment places increasing demands on
the user to combine business analytics with big data because the sheer
complexity of the problem forces a user to understand
the underlying economic drivers of the data. In the blogs on this site we illustrate how
business analytics lets you work with big data to generate increasingly finer information. For example, Understanding the Degree of
Operating Leverage blog introduces you to the problem of analyzing operating
risk. This is the risk associated with operating
leverage, measured by combining business analytics with the horizontal analysis
of a corporation’s cost behavior. The
technology lets you pull of this analysis quickly for any publicly listed
corporation and its competitors, but as the quote in the introduction asserts,
the comparative advantage is not created
from the database and the technology, but
from knowing how to use this information.
The Interactive Financial Statement Module shows you how to acquire
these skills -- by doing!
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